Privacy Policy

This Privacy Policy outlines how Wyre NFC ("Wyre", "we", "us", or "our") collects, uses, shares, and safeguards your personal data when you visit our website www.wyrenfc.com, interact with our services, subscribe to dashboard plans, purchase NFC cards, or engage with our support or AI features (collectively referred to as the "Services"). By accessing any aspect of the Wyre NFC platform, including our website, digital products, NFC materials, and integrations, you consent to the practices described in this Privacy Policy. If you do not agree to this policy, we kindly ask that you refrain from using our Services.

1. Information We Collect

a. Information You Provide Directly

We collect various categories of personal information that you voluntarily submit, including but not limited to:

Full name, email address, phone number
Shipping and billing addresses
Payment details and transaction history
Account credentials (usernames, passwords)
Team or business information for enterprise onboarding
NFC card profile customizations such as social links, avatars, job titles, and event modes
Communication history when contacting support or requesting features/li>

Specifically, Wyre NFC collects:

Company details: name, logo, website, email, phone number, registration number (optional), about the company, address, city, state, country
Branch details: name, email, phone, address, city, state, country
Branch admin user data: similar to company admin data
User details: NID (optional), NID type (optional), name, email, phone, position, address, city, state, country, “about me” section, branch assignment, form responses, and profile links
NFC card assignments: which user the card belongs to, name of the card
Card link data: links assigned to cards including title, URL, and link type

b. Automatically Collected Information

When using our Services, we may automatically gather the following:

Device information: operating system, browser version, hardware model
IP address and location data
Site usage analytics: feature clicks, page views, scan logs, profile toggles
Referring URL and time spent on platform features
Cookie and tracking data (explained in Section 4)

c. Third-Party Integrated Services

Wyre NFC works with trusted third-party providers to enhance functionality:

IPinfo: For identifying geographic usage trends and access patterns
Amazon Web Services (AWS): For storing your content, application data, and providing global scalability
DeepSeek AI: An integrated AI chatbot that helps users navigate and optimize dashboard features
Cloud hosting providers: Responsible for maintaining uptime, performance, and load balancing of our systems

We may also collect anonymized performance metrics and user behavior through embedded SDKs, APIs, or webhooks used in coordination with our platform partners.

2. How We Use Your Information

We use your information to enhance and personalize your experience with Wyre NFC:

Deliver and manage your NFC card orders and subscriptions
Enable core dashboard functions such as profile switching, scan analytics, and team management
Improve AI responses, lead capture tools, and analytics displays
Authenticate account access and enforce platform security
Send transactional emails, service alerts, and marketing updates
Comply with regulatory, legal, or contractual obligations
Gather data insights to continuously improve user experience
Facilitate the setup, management, and auditing of users, branches, and cards

Additionally, we may use company and user data to:

Build internal user segmentation and lead qualification models
Create personalized onboarding workflows and automations
Support dynamic link routing and redirect toggling
Train AI agents for future roadmap features

3. Sharing and Disclosure

Wyre NFC may share or disclose personal information as follows:

Service Providers & Vendors: Including cloud platforms, email delivery services, card printing partners, and logistics providers
Business Development Partners: To facilitate growth, targeted campaigns, and collaborative analytics
Third-Party Marketing Platforms: For retargeting, audience segmentation, and trend analysis
Business Affiliates and Sub-Brands: To offer enhanced integrations or bundled services
Potential Acquirers or Investors: In the event of a merger, acquisition, restructuring, or partnership
Legal Authorities: Where required to respond to court orders, subpoenas, or regulatory inquiries

We may also:

Share anonymized or aggregated data with researchers, industry analysts, or academic partners
Monetize selected, non-personally identifiable insights (e.g., usage metrics, geographic trends) to fund platform improvements
Combine anonymized datasets with those from partners to evaluate market demand and user behavior

Wyre NFC does not sell personally identifiable information (PII) such as names, emails, or NIDs. However, we may collaborate with vetted partners to share business metadata and anonymized trends that support ecosystem-wide improvements and customer engagement strategies.

4. Cookies & Tracking

To improve functionality, we and our partners use:

First- and third-party cookies
Web beacons, pixels, and local storage
Session and persistent analytics tools

Cookies help:

Recognize returning users
Save preferences across devices
Measure effectiveness of features and ads
Optimize AI responses and dashboard navigation

You may disable cookies via browser settings. However, disabling cookies may degrade some dashboard and website functions.

5. Data Storage & Transfers

Your information may be stored on secure servers in multiple regions, including North America, Europe, or Asia, depending on operational requirements. Services like AWS help us ensure redundancy and business continuity. By using Wyre NFC, you consent to the transfer, processing, and storage of your data across borders as necessary.

We aim to comply with GDPR, PIPEDA, and other regional data protection frameworks when transferring data internationally. Our hosting and cloud infrastructure is protected with high-availability, encrypted protocols.

6. Retention of Data

We retain data based on business, technical, and legal considerations. Information is stored:

As long as your account is active
As required for legal compliance or dispute resolution
For system auditing, AI training, and platform feedback purposes

We may also:

Retain inactive user records for up to 24 months to facilitate reactivation
Archive historical usage logs to refine user cohorts and growth projections
Anonymize and store legacy project metadata for benchmarking product success

7. Your Rights & Choices

Your privacy rights may include:

Requesting access to personal data stored about you
Correcting inaccuracies in your profile or dashboard history
Deleting your account and associated records
Withdrawing consent to marketing communication
Requesting data portability in machine-readable format
Filing complaints with applicable data protection agencies

You may request access or correction to company, branch, or user-specific data stored in our system. Branch-level administrators may also request changes to employee records linked to their assigned teams.

All requests can be made by emailing "support@wyrenfc.com". We will respond as quickly as possible in compliance with relevant regulations.

8. Data Security

We take multiple precautions to safeguard your data:

End-to-end encryption for sensitive operations
Regular security audits and infrastructure patching
Controlled employee access to production environments
Tokenized authentication and access logs for accounts
Two-factor authentication for admin and enterprise users

Although we follow best practices, no system is completely invulnerable. Users are encouraged to use strong passwords and secure their credentials. Periodic security awareness is also promoted internally.

9. User-Generated Content

Information you upload or display on NFC profiles—including links, bios, and images; may be accessible by anyone who scans your card or visits your profile URL. You are responsible for the content you share. Avoid posting personally sensitive data or regulated content through public-facing fields.

Publicly visible content may also be indexed by third-party search engines or shared via social media integrations depending on your settings.